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Apr 02, 2025
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2024-2025 Undergraduate Catalog
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MKT 464 - Professional Sales Negotiations Strategies and Tactics
The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Builds on the concepts learned in the Marketing Management course. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
Notes: This course is crosslisted with MKT 664. Credit at the 600-level requires additional work.
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