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Apr 03, 2025
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2024-2025 Undergraduate Catalog
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MKT 494 - Experience Marketing
Basic understanding of developing, managing and enhancing experiential goods and services. Topics include: understanding and measuring the experience, design issues, management issues, wearout, and developing memorable experiences.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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