Apr 02, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 472 - Marketing Planning and Analysis



Marketing planning skills. Includes practice of developing marketing plans and the use of marketing technology and models in the marketing planning process.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.