Apr 03, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 468 - Database Marketing



Theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.