Apr 03, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 465 - Sales Force Management



Management of the sales force strategies for marketing products and services. Topics include the strategic role of the sales function; the sales process; relationship and sales channel strategies; the design, development, direction, and evaluation of the sales organization; and ethical and global dimensions.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum grade of C in  . The maximum number of attempts for this course is three.