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Apr 02, 2025
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2024-2025 Undergraduate Catalog
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MKT 455 - Services Marketing
Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service industries as health care, the professions, the arts, banking, financial services, advertising and communications, and consulting.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
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