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Apr 03, 2025
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2024-2025 Undergraduate Catalog
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MKT 450 - Competitive Strategies for Product and Price Management
Competitive analysis and planning techniques for product and price management. Focus on defining the competition, analyzing the competition’s posture, and positioning, developing competitive strategies and tactics, market opportunity analysis, segmentation, competitive analysis, product positioning, brand equity management, setting and managing price.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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