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Apr 02, 2025
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2024-2025 Undergraduate Catalog
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MKT 442 - Marketing the Retail Experience
Creating and marketing global retailing experiences. Focuses on retailing functions and strategies for value-driven, profitable in-store and digital consumer shopping experiences. Course features coverage of emerging issues and trends, field visits, guest speakers, and formulation of an original customer retailing experience using marketing variables.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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