Apr 03, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 422 - Advertising and Promotional Management



The communication process as it relates to the promotional mix, including both traditional and non-traditional media. Theories and applications pertaining to all strategically managed areas of marketing communications are covered.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.