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Nov 27, 2024
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MHA 639 - Casino Marketing Credits 3
Examination of marketing theories and practices for casinos with an emphasis on key strategies, tactics, and techniques useful in developing, expanding, and maintaining demand for casino properties, including customer relationship marketing (CRM), social media, player promotions, and guest incentives.
Prerequisites MHA 618 , enrollment in the Gaming Management Subplan.
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