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Nov 16, 2024
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 747 - Global Digital Marketing Strategies
Credits 3
This course explores the role of the internet in marketing strategy within the US and worldwide. Digital marketing encompasses marketing using global digital channels to reach consumer. It extends beyond the internet to other forms of new media,. It includes online advertising social media, and search engine optimization.
Same as
IB 747
Prerequisites
Graduate standing.
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