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Sep 28, 2024
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 725 - Global Consumer Behavior
Credits 3
This course examines global market segments, how to reach them, the consumer buying process across countries, and psychological and sociological variables which influence and motivate consumers . This course will broaden the understanding and evaluation of consumer behavior concepts as they pertain to domestic and global marketing strategies.
Same as
IB 725
Prerequisites
Graduate standing.
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