Apr 16, 2025  
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 664 - Professional Sales Negotiations Strategies and Tactics

Credits 3

The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management. Crosslisted with MKT 464. Credit at the 600-level requires additional work.



Prerequisites
Graduate standing.