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Nov 28, 2024
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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IPSM 711 - Marketing College Sport
Credits 3
A study of the conceptual and empirical approaches higher education sport leaders can utilize for building relationships with stakeholders. Topics include commercialization, market forces versus public interest, responsible innovation, strategic marketing plan development, corporate sponsorships in intercollegiate athletics, marketing ethics, as well as application of market research in the college sport contexts.
Prerequisites
Graduate standing.
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