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Nov 16, 2024
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2023-2024 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MBA 767 - Market Opportunity Analysis
Credits 3
Theory and practice of marketing fundaments applied to the market opportunity analysis. Focus on the marketing concept, planning, internal analysis, industry analysis, customer analysis, segmentation, competitive strategies and strategy formulation, product and pricing decision, positioning, forecasting, and profitability of opportunities.
Prerequisites
Admission to the MBA program, NVM Certificate program or approval of the Director of MBA programs, or admission to the Graduate Certificate of Business Administration.
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