Apr 02, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

IB 435 - Marketing to Hispanics, in the US and Globally

Same as MKT 435  
This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key.  The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.

Credits: 3
Prerequisites: Lee Business School major or International Business minor or Marketing Minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.