Feb 01, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog

MKT 380 - Managing Customer Experiences in the Digital World

Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy. 

Credits: 3
Prerequisites: Lee Business School major or International Business minor or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.