Apr 23, 2024  
2020-2021 Graduate Catalog 
    
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EDH 711 - Marketing Higher Education and College Sport


Credits 3

A study of the conceptual and empirical approaches higher education leaders can utilize for building relationships with stakeholders. Topics include commercialization of higher education, market forces versus public interest, responsible innovation, strategic marketing plan development, corporate sponsorships and intercollegiate athletics, marketing ethics, as well as application of market research in the higher education contexts.

Grading
Letter grade