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Nov 23, 2024
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2019-2020 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 725 - Global Consumer Behavior
Credits 3
This course examines global market segments, how to reach them, the consumer buying process across countries, and psychological and sociological variables which influence and motivate consumers . This course will broaden the understanding and evaluation of consumer behavior concepts as they pertain to domestic and global marketing strategies.
Same as
IB 725
Notes
Not repeatable for credit.
Grading
Letter grade.
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