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Nov 27, 2024
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2019-2020 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 664 - Professional Sales Negotiations Strategies and Tactics
Credits 3
The theory, processes, and practices of sales negotiation, relationship building and conflict resolution. Develops an understanding of the marketing theories, strategies, and tactics of effective sales negotiation, conflict resolution, and relationship management.
Notes
May not be repeated for credit. This course is crosslisted with MKT 464. Credit at the 600-level requires additional work.
Grading
Letter Grade
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