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Apr 19, 2024
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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EDH 320 - Sport Event Management and Promotion
A study of the approaches sport leaders can utilize for conducting relationships with consumers and participants in sport environments. Topics include strategic sport marketing, sport consumer behavior, marketing plan development for sport events, corporate sponsorships, endorsements, marketing ethics, as well as application of market research in sport contexts.
Credits: 3
Prerequisites: B- minimum grade in EDH 220 .
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