May 10, 2024  
2018 - 2019 Undergraduate Catalog 
    
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2018 - 2019 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

JOUR 461 - Issues in Advertising

Examination of current issues that affect the advertising industry and society which may include the study of agencies and clients, public relations, direct marketing, promotions, interactive media, the creative process, ethics and emerging trends.

Credits: 3
Prerequisites: Minimum grade of C in  JOUR 332  or JOUR 362  or JOUR 374 .