May 29, 2022  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 673 - Business Marketing


Credits 3

Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.

Notes
This course is crosslisted with MKT 473. Credit at the 600-level requires additional work.

Prerequisites
Graduate standing