May 25, 2022  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 720 - International Marketing Research


Credits 3

Design, analysis, interpretation, and communication of measurement and multivariate techniques to assess customer satisfaction, service quality and related marketing issues. Includes scaling, sampling, data collection, reliability, and validity.

Prerequisites
Knowledge of statistics; graduate standing.