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Apr 23, 2024
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2017-2018 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MBA 767 - Market Opportunity Analysis
Credits 3
Theory and practice of marketing fundaments applied to the market opportunity analysis. Focus on the marketing concept, planning, internal analysis, industry analysis, customer analysis, segmentation, competitive strategies and strategy formulation, product and pricing decision, positioning, forecasting, and profitability of opportunities.
Prerequisites
12 hours completed in the core MBA curriculum (MBA 761, MBA 763, MBA 765, MBA 767, MBA 775).
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