Oct 02, 2022  
2017-2018 Graduate Catalog 
    
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MHA 639 - Casino Marketing


Credits 3

Examination of marketing theories and practices for casinos with an emphasis on key strategies, tactics, and techniques useful in developing, expanding, and maintaining demand for casino properties, including customer relationship marketing (CRM), social media, player promotions, and guest incentives.

Prerequisites
MHA 618 , enrollment in the Gaming Management Subplan.