Nov 25, 2024  
2017-2018 Undergraduate Catalog 
    
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MKT 456 - International Marketing

Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational business.

Credits 3
Prerequisites Lee Business School major or Marketing minor or International Business and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes Crosslisted with IB 456