Nov 25, 2024  
2017-2018 Undergraduate Catalog 
    
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IB 425 - Global Consumer Behavior

The formulation of effective marketing strategies must begin with an understanding of consumers’ preferences and needs. In this course, students examine global market segments and how to reach them. Understanding of the consumer buying process as well as psychological and sociological variables across countries is the focus of the course.

Credits 3
Prerequisites Lee Business School major or International Business or Marketing minor; and a minimum C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes Same as  MKT 425 .