| |
May 01, 2024
|
|
|
|
|
2017-2018 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
|
MKT 473 - Business Marketing
Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.
Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
|
|