Nov 22, 2024  
2017-2018 Undergraduate Catalog 
    
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MKT 380 - Principles of Internet Marketing

Theory and practice of marketing on the internet. Focuses on role of internet marketing in marketing strategy, internet process, internet mechanics, and internet site construction. Includes practical experience in formulating internet marketing plans and operational Web sites.

Credits 3
Prerequisites Lee Business School major or International Business minor or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.