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Apr 24, 2024
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2017-2018 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 380 - Principles of Internet Marketing
Theory and practice of marketing on the internet. Focuses on role of internet marketing in marketing strategy, internet process, internet mechanics, and internet site construction. Includes practical experience in formulating internet marketing plans and operational Web sites.
Credits 3
Prerequisites Lee Business School major or International Business minor or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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