Nov 22, 2024  
2017-2018 Undergraduate Catalog 
    
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MKT 312 - Buyer Behavior


Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs.

Credits 3
Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.