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May 14, 2024
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2017-2018 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising
Case-based exploration and application of theory and principles to organization problems and opportunities. Examine strategic planning process for IMC; advertising, public relations, promotion, direct marketing, and emerging media. Emphasis on team-based preparation and presentation of strategic IMC plan for a selected client.
Credits 3
Prerequisites , , , , admission to the major and one of , , or .
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