Nov 27, 2021  
2017-2018 Undergraduate Catalog 
    
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GAM 440 - Casino Marketing


Common/popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of nongaming amenities, and repeater-market gaming promotions are also covered.

Credits 3
Prerequisites   or  .