Feb 16, 2026  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 668 - Database Marketing


Credits 3

Theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers.

Same as
MKT 468

Notes
Course may not be repeated for credit.

Grading
Letter Grade