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Sep 10, 2024
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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TCA 396 - Entertainment and Event Marketing
Revise and develop marketing concepts as they relate to the success of any entertainment product. Emphasis on identifying the marketing and promotional strategies, creative use of public relations, cost-effective media buying techniques, and advertising and promotion scheduling.
Credits 3
Prerequisites
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