Feb 06, 2025  
2015-2016 Undergraduate Catalog 
    
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MKT 435 - Marketing to Hispanics, in the US and Globally

(Same as IB 435). This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally

Credits 3
Prerequisites Lee Business School major or Marketing minor or International Business minor; and MKT 301 with a grade of C or higher.