|
Apr 20, 2024
|
|
|
|
2015-2016 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
|
MKT 473 - Business Marketing Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.
Credits 3 Prerequisites Lee Business School major or Marketing minor and a minimum of C grade in MKT 301 .
|
|