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Oct 11, 2024
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2014-2015 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 777 - Services Marketing Credits 3
Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service of the art information for marketing in today’s changing environment. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning.
Prerequisites Completion of the MBA core curriculum or consent of the Director of MBA Programs.
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