Aug 19, 2022  
2014-2015 Graduate Catalog 
    
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MKT 777 - Services Marketing


Credits 3

Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service of the art information for marketing in today’s changing environment. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning.

Prerequisites
Completion of the MBA core curriculum or consent of the Director of MBA Programs.