Apr 19, 2024  
2014-2015 Graduate Catalog 
    
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MKT 737 - New Service and Product Development

Credits 3

New service and product development process. Evaluation of potential markets. Identification design, and development of new services and products consistent with customer needs. Idea generation, concept testing, test marketing and commercialization discussed.

Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.