Aug 19, 2022  
2014-2015 Graduate Catalog 
    
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MKT 720 - Customer Satisfaction and Service Quality Measurement


Credits 3

Design, analysis, interpretation, and communication of measurement and multivariate techniques to assess customer satisfaction, service quality and related marketing issues. Includes scaling, sampling, data collection, reliability, and validity.

Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.