Aug 19, 2022  
2014-2015 Graduate Catalog 
    
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MKT 711 - Strategic Marketing Management


Credits 3

Development of effective strategic marketing analysis, planning, implementation, and control skills. Emphasis on market appraisal, industry structure, competitive advantage, product management, distribution strategy, promotion management, market segmentation, positioning strategies, and strategic marketing program decision making. Stresses case analysis and the solution of strategic marketing problems.

Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.