Feb 06, 2023  
2014-2015 Graduate Catalog 
    
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MBA 767 - Market Opportunity Analysis


Credits 3

Theory and practice of marketing fundaments applied to the market opportunity analysis. Focus on the marketing concept, planning, internal analysis, industry analysis, customer analysis, segmentation, competitive strategies and strategy formulation, product and pricing decision, positioning, forecasting, and profitability of opportunities.

Formerly
MBA 715.

Prerequisites
Admission to the MBA program or approval of the Director of MBA Programs.