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Nov 30, 2024
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2013-2014 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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EMBA 713 - Principles of Marketing Strategy
Credits 2
Designed to introduce executives to conceptual and analytical frameworks that inform the development and execution of marketing strategy. A blend of readings and case studies will be used to build fundamental knowledge of the discipline and simulate marketing strategy decision making.
Prerequisites
Admission to the Executive MBA Program and approval of the Dean’s Office.
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