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Sep 27, 2024
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2008-2010 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 423 - Advertising Management
In-depth study of the factors important for the development of successful advertising campaigns. Topics include a situation analysis, selection of target markets, development of objectives, creative guidelines, media selection and scheduling, budgeting, and performance evaluation.
Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301.
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