May 27, 2024  
2012-2014 Undergraduate Catalog 
    
2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

Courses


 
  
  • INF 340 - Web Design Concepts


    Introduction to the fundamentals of Web Design. Introduces students to HyperText Markup Language (HTML), Cascaded Style Sheets (CSS), SharePoint 2007, and Scripting Languages such as Hypertext Preprocessor (PHP) and Common Gateway Interface (CGI).

    Credits 3
    Prerequisites INF 100 or CS 115 or IS 101 and junior standing.
  
  • INF 341 - Internet Concepts


    Designed to familiarize students with computer networks and the Internet and their effects on informatics systems and modern culture. Topics include how computers communicate, what the Internet is, how the Internet works, and what the Internet can do for people.

    Credits 3
    Prerequisites INF 100 or CS 115 or IS 101 and junior standing.
  
  • INF 342 - Computer and Internet Forensics


    Basics of Computer Forensics and Internet Forensics. How to protect your privacy on the internet: E-mail, obfuscation, web sites and servers. Encryption, data hiding, and hostile code. Investigating Windows and Unix. Technical and legal issues regarding digital evidence collection and forensics analysis.

    Credits 3
    Prerequisites INF 100 or CS 115 or IS 101 and junior standing.
  
  • INF 345 - CyberWarfare


    Formerly Listed as (Formerly CS 345)

    Introduction to the principles of information security. Survey of information security technologies, management and administration techniques necessary to improve information security and respond to a security breach, legal and ethical issues relating to information security, case studies.

    Credits 3
    Prerequisites Junior standing.
  
  • INF 400 - Advanced Topics in Informatics


    Variable topic. Emphasis is on new developments and research in informatics.

    Credits 3
    Prerequisites   or  ;   ; and junior standing.
    Can be repeated twice for credit when topics vary. May be repeated to a maximum of six credits.
  
  • INF 420 - Advanced HCI - Theory and Concepts


    Covers the cognitive theory relevant to interactive system design. Addresses multidisciplinary foundations of Human Computer Interaction varying from social and behavioral sciences to information and computer technologies.

    Credits 3
    Prerequisites INF 220.
  
  • INF 421 - Advanced HCI - Design and Implementation


    Organized around readings in Human Computer Interaction and various design projects applying HCI interaction principles to the design, implementation, and evaluation of interactive systems. Reading topics include interactive design basics, design rules, implementation, and evaluation techniques.

    Credits 3
    Prerequisites INF 220 and CS 202.
  
  • INF 450 - Digital Forensics


    Broad overview of digital forensics and cyber-crime scene analysis. Topics include: digital forensics in law enforcement; digital evidence collection and analysis; digital forensic tools; computer forensic laws, regulations, and international standards; and network forensics.

    Credits 3
    Prerequisites INF 110.
  
  • INF 451 - Computer Forensics


    Principles, process, procedures, and the technologies behind computer forensics. Topics include: structured cyber-crime scene investigations; media types; computer hardware and operating system dependent issues; data acquisition and analysis; and open source forensics tools.

    Credits 3
    Prerequisites INF 450.
  
  • INF 452 - Network Forensics


    Principles and the technologies behind Network Forensics. Topics include: digital evidence in network layers; intrusion detection/prevention systems; network forensics tools and investigation techniques, and various case studies in network forensics.

    Credits 3
    Prerequisites INF 450.
  
  • INF 495 - Independent Study in Informatics


    Supervised independent work in a topic of Informatics. May be repeated but no more than 6 credits will be allowed in the degree.

    Prerequisites Junior standing and consent of instructor.
    Notes May be repeated but no more than 6 credits will be allowed in the degree.
  
  • INF 499 - Informatics Professional Internship


    Students gain professional work experience in an industry or research organization setting, using skills and knowledge acquired in informatics course work.

    Credits 3
    Prerequisites   or    ; and junior standing.
  
  • IS 101 - Introduction to Information Systems


    Concepts and applications of Management Information Systems. Introduction to hardware, software, data, and file concepts. Microcomputer applications software including word processing, spreadsheet, data base, Internet, and presentation software.

    Credits 3
  
  • IS 210 - Introduction to Programming Methodology


    Programming methodology for the business information processing environment to include program analysis, design, test, and documentation. Concepts are reinforced by a contemporary programming language. Recommended to take in sophomore year.

    Credits 3
    Prerequisites   or equivalent.
  
  • IS 370 - Systems Analysis Theory


    Analysis, synthesis, design, and development of management information systems. Overview of system development methodologies. Topics include determining information needs, analysis techniques, input/output, processes, system implementation, information engineering, project management, and systems maintenance.

    Credits 3
    Prerequisites Admission to a business major/junior standing.
  
  • IS 376 - Enterprise Information Systems Architecture and IBM System i/AS 400


    Introduces the concept of enterprise information systems architecture and its impacts on various aspects of business organizations. Conceptual learnings are reinforced by hands-on exercises in a virtual IBM System i environment.

    Credits 3
    Prerequisites   or   and  .
  
  • IS 378 - Project Management I


    Formerly Listed as IS 488.

    Concepts, skills, tools, and techniques involved in project management. Topics include project organization, project life cycle, planning, executing, budgeting, scheduling, controlling, reporting, and closing. Also, project integration, scope, time, cost, quality, risk management, conflict resolution, and roles and responsibilities.

    Credits 3
    Prerequisites Admission to a business major/junior standing.
  
  • IS 380 - Object-Oriented Programming


    Introduces concept of object-oriented programming, a structured and powerful programming technique offering advantages over the traditional approach. C++ or Java used as tools to write object-oriented programs effectively. Students write business application programs using a contemporary object-oriented programming language to solve real-world problems.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 383 - Business Intelligence


    Formerly Listed as IS 483.

    Skills, technologies, applications, and practices to leverage the organizations’ internal and external information assets for making intelligent business decisions in data-rich organizations. Topics include online analytics, interactive reporting, data integration, data mining, and business performance management.

    Credits 3
    Prerequisites Admission to a business major/junior standing.
  
  • IS 388 - Web Application Development


    Develop dynamic web applications with an emphasis on design, programming, testing, implementation, and documentation. Projects use contemporary integrated development environments to develop business software applications that access information over the Internet. Topics include client-side technologies, server-side technologies and data base access.

    Credits 3
    Prerequisites   or equivalent and junior standing.
  
  • IS 389 - Advanced Business Systems Development


    Advanced methodology of program design, development, testing, implementation, and documentation. Includes coverage of sequential, random, and indexed file structures and processing techniques, use of data base management systems, screen design techniques, system maintenance, and development of programs and systems of programs for batch and interactive environments using contemporary programming languages.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 463 - Study and Proposal of New Business Systems


    Methods and techniques required to propose new systems for processes, applications, and products. Topics include idea generation, data collection, analysis, project proposals, client presentations, sourcing and vendor negotiation. Emphasis on data collection techniques, including structured and unstructured individual and group interviews, survey questionnaires, observation, and document analysis.

    Credits 3
    Prerequisites Admission to a business major/junior standing and  .
  
  • IS 475 - Database Design and Implementation


    Introduction to relational database concepts, and all issues related to the design and implementation of relational database systems. Emphases include entity relationships modeling, normalization, and structured query language (SQL). Students apply technical concepts through implementation of a database project.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 476 - Oracle Database Administration


    Provides a foundation in basic Oracle database administrative tasks. Students introduced to the Oracle database architecture, and how various software components relate to an actual database implementation. Examines the means to create, tune, monitor, and manage an operational database effectively. Lectures and discussions reinforced with hands-on practice.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 477 - Data Communications


    Survey of data communication network architectures and practices including client-server relationships and local area networks.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 478 - Advanced Data Communications


    Principles and advanced practices of network security, with an emphasis on the use of intrusion detection techniques to deter, detect, assess, and respond to network intruders. Foundations of network security, design of a network defense using firewalls, virtual private networks, and intrusion detection tools and techniques.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  .
  
  • IS 480 - Internship in Information Systems


    Supervised practical experience with a computing facility, industrial firm, or governmental agency, leading to experience at a professional level.

    Credits 1-3
    Prerequisites A 3.00 GPA, admission to the major, and completion of nine credit hours within the major.
    Notes S/F grading only.
  
  • IS 484 - Sourcing of IS Development and Business Integration


    This course focus on the sourcing issues for IS development and integration in organizations. Topics include outsourcing, offshoring, multisourcing, vendor selection, vendor evaluation, coordination and negotiation, risk mitigation, contract management, relationship management, intellectual property, sustainability and long-term strategy, culture of integration, retention, social influences, core competencies, and critical success factors.

    Prerequisites Admission to the major/junior standing,  .
  
  • IS 485 - Seminar in Information Systems


    Selected topics, studies of current interests in management information systems.

    Credits 1-3
    Prerequisites Admission to a business major/junior standing.
    May be repeated to a maximum of six credits.
  
  • IS 486 - Seminar in Information Systems II


    Selected topics, studies of current interests in management information systems.

    Credits 3
    Prerequisites Admission to a business major/junior standing.
    May be repeated to a maximum of six credits.
  
  • IS 489 - Business Intelligence II


    Implementation of Data Warehousing / Business Intelligence applications including requirements management, data design, ETL, dimension and cube development, and reporting. Also includes current issues in data mining and analytics to support business strategic planning and innovation.

    Credits 3
    Prerequisites Admission to the program and junior standing,  .
  
  • IS 490 - Independent Study in Information Systems


    Investigation of special problems in management information systems.

    Credits 1-3
    Prerequisites A 3.00 GPA, admission to the major, senior standing and completion of nine credit hours within the major.
    May be repeated to a maximum of six credits.
  
  • IS 495 - IS Development and Management


    Capstone MIS course. Students working in groups formulate, design, program, document, and implement a major information systems project under the guidance of various MIS staff members. Management of the information systems function, systems integration, and project management to ensure project quality.

    Credits 3
    Prerequisites Admission to a business major/junior standing,  ,  .
  
  • ITAL 100 - Italian: Elementary Conversation


    Intensive practice in oral Italian at the first-year level: emphasis on communication, vocabulary acquisition and pronunciation. Instruction in grammatical structure as needed.

    Credits (1-3)
  
  • ITAL 113 - Elementary Italian I


    Development of language skills in listening, speaking, reading, and writing; structural analysis. Emphasis placed on speaking.

    Credits 3
    Notes See department for placement
  
  • ITAL 114 - Elementary Italian II


    Development of language skills in listening, speaking, reading, and writing; structural analysis. Emphasis placed on speaking.

    Credits 3
    Prerequisites   or equivalent.
    Notes See department for placement
  
  • ITAL 187 - Study Abroad in Foreign Language, Literature, or Culture I


    Elementary course work in Italian language, literature, or culture. Offered through the Office of International Programs.

    Credits (1-4)
    May be repeated to a maximum of thirty credits.
  
  • ITAL 200 - Italian: Intermediate Conversation


    Intensive practice in oral Italian at the second-year level: emphasis on communication, vocabulary expansion and fluency development. Discussion based on selected readings and current events.

    Credits (1-3)
    Prerequisites   or equivalent ability.
  
  • ITAL 213 - Intermediate Italian I


    Structural review, conversation, reading, and writing.

    Credits 3
    Prerequisites   or equivalent.
  
  • ITAL 214 - Intermediate Italian II


    Structural review, conversation, reading, and writing.

    Credits 3
    Prerequisites   or equivalent.
  
  • ITAL 287 - Study Abroad in Foreign Language, Literature, or Culture II


    Intermediate course work in Italian language, literature, or culture. Offered through the Office of International Programs.

    Credits (1-4)
    May be repeated to a maximum of thirty credits.
  
  • ITAL 300 - Italian: Advanced Conversation


    Intensive practice in oral Italian at the third-year level: vocabulary expansion and fluency development. Discussion based on selected readings and current events.

    Credits (1-3)
    Prerequisites   or equivalent ability.
  
  • ITAL 301 - Third-Year Italian: Composition and Conversation


    Development of oral proficiency, writing skills, and reading for comprehension.

    Credits 3
    Prerequisites   or equivalent achievement on placement test.
  
  • ITAL 302 - Third-Year Italian: Composition and Conversation


    Development of oral proficiency, writing skills, and reading for comprehension.

    Credits 3
    Prerequisites  , or equivalent achievement on the placement test.
  
  • ITAL 303 - Third-Year Readings in Italian: Subtitle Varies


    Reading of authentic Italian literary texts: emphasis on vocabulary expansion and pronunciation.

    Credits 3
    Prerequisites  .
    May be repeated to a maximum of 6 credits with different subtitle.
    Notes Taught in Italian.
  
  • ITAL 315 - Italian Translation I


    Introduction to the theory of translation and guidance in the use of materials essential to the translation process. Practice in the translation of texts in various fields from Italian into English and English into Italian.

    Credits 3
    Prerequisites ITAL 302 or equivalent.
  
  • ITAL 321 - Italian Culture and Civilization


    General study of Italy from earliest times to the present; its cultural, social, economic and political evolution; its present problems and its role in the world today.

    Credits 3
    Prerequisites Nine credits of English composition and literature.
    Notes Taught in English.
  
  • ITAL 322 - Italian Popular Culture


    Examines different aspects of Italian popular culture, from earliest times to the present. Shows the integration of history, geography and folklore in Italy. Analyzes the relationship of food, culture and society in specific regional and cultural groups.

    Credits 3
    Prerequisites Nine credits of English composition and literature.
    Notes Taught in English.
  
  • ITAL 387 - Study Abroad in Foreign Language, Literature, or Culture III


    Advanced course work in Italian language, literature, or culture. Offered through the Office of International Programs.

    Credits (1-4)
    Prerequisites  .
    May be repeated to a maximum of thirty credits.
  
  • ITAL 401 - Advanced Italian Grammar and Composition I


    Advanced grammar course designed to improve writing skills for students at the senior level. Taught entirely in the target language.

    Credits 3
    Prerequisites   or consent of instructor.
  
  • ITAL 402 - Advanced Italian Grammar and Composition II


    Advanced grammar course designed to improve writing skills for students at the senior level. Taught entirely in the target language.

    Credits 3
    Prerequisites   or consent of instructor.
  
  • ITAL 403 - Advanced Reading Proficiency in Italian


    Develops advanced reading skills in Italian through textual analysis of a broad range of reading materials.

    Credits 3
    Prerequisites   or  , or consent of instructor.
  
  • ITAL 409 - Independent Study


    Independent study taken under the supervision of a faculty member.

    Credits (1-3)
    Prerequisites Consent of instructor.
    May be repeated to a maximum of six credits.
  
  • ITAL 440 - Topics in Italian Literature


    Concentration on main authors, themes, regions, periods and movements in Italian literature.

    Credits 3
    Prerequisites  , or nine credits of English composition and literature.
    Course may be repeated as topic varies.
    Notes Taught in English.
  
  • ITAL 449 - Italian Culture Through Films


    Studies relationship of Italian cinema to Italian culture. Examines particular genres, directors and traditions unique to Italian cinema.

    Credits 3
    Prerequisites Nine credits of English Composition and Literature. Taught in English.
  
  • ITAL 462 - Dante’s Divine Comedy


    A select reading in the Divine Comedy with some reference to Dante’s other works, Convivio, Monarchia, and Vita Nuova.

    Credits 3
    Prerequisites Nine credits of English composition and literature.
    Notes Taught in English.
  
  • ITAL 463 - Boccaccio’s Decameron


    Reading of Boccaccio’s Decameron within the Italian novella tradition.

    Credits 3
    Prerequisites Nine credits of English composition and literature.
    Notes Taught in English.
  
  • ITAL 487 - Study Abroad in Foreign Language, Literature, or Culture IV


    Senior-level course work in Italian language, literature, or culture. Offered through the Office of International Programs.

    Credits (1-4)
    Prerequisites  .
    May be repeated to a maximum of thirty credits.
  
  • ITAL 490 - Topics in Italian Studies


    Comprehensive study of a particular aspect of Italian life, art, history and culture.

    Credits 3
    Prerequisites nine credits of English composition and literature.
    Course may be repeated as topic varies.
    Notes Taught in English.
  
  • JOUR 100 - Introduction to Journalism and Media Studies


    Required pre-major course introduces prospective majors to the pragmatic, performative and presentational aspects of journalism and media studies.

    Credits 3
    Lab/Lecture/Studio Hours Students meet twice each week, once for a mass lecture and once in a break-out recitation section.
  
  • JOUR 101 - Critical Analysis of the Mass Media


    Analysis of the development of newspapers, magazines, motion pictures, radio, and telecommunications. Overview of institutional structures and theoretical perspectives.

    Credits 3
  
  • JOUR 102 - News Reporting and Writing


    Provides fundamental instruction and pre-professional practice in writing as a basis for upper-division courses in journalism and media studies. Analysis of news content and how news is obtained and written.

    Credits 3
    Corequisites  .
    Lab/Lecture/Studio Hours Discussions and laboratory.
  
  • JOUR 102D - News Reporting and Writing Discussion


    Discussion section linked to JOUR 102. Students must take both the lecture and one discussion section for credit.

    Credits 0
    Corequisites  .
  
  • JOUR 202 - Electronic Media Production I


    Lecture and lab for the study of and training in studio and field video production, basic post-production, and resource utilization across electronic platforms.

    Credits 3
  
  • JOUR 210 - Introduction to Public Relations


    Study of the practice of public relations including media, employee, consumer, community, shareholder, and customer relations. Emphasis on the history of public relations, its role, and impact on today’s society.

    Credits 3
    Prerequisites Sophomore standing, non JMS majors.
  
  • JOUR 212 - Principles of Advertising


    Examination of the purpose, function, and role of advertising in society. Emphasis is on the practical application of advertising as part of the marketing mix including customer identification, branding, message development, and media selection.

    Credits 3
    Prerequisites Sophomore standing, non JMS majors.
  
  • JOUR 220 - Fundamentals of Applied Media Aesthetics


    Survey of the various fields that use visual imagery for communicative purposes. Graphic design, film, and televisual imagery covered. Emphasis on television and film aesthetics and picture composition.

    Credits 3
  
  • JOUR 223 - Contemporary Audio


    Examination of the structure, programming, regulation, and problems of radio in today’s world and the role the medium plays in informing and entertaining modern listeners.

    Credits 3
  
  • JOUR 247 - Introduction to Social Networks and Media


    Designed to provide a broad humanistic overview of virtual communities, blogs, Facebook and other emerging social media, the course offers an introduction to both academic and practical knowledge, as well as limited hands-on experience.

    Credits 3
  
  • JOUR 250 - Teaching Journalism


    An on-line condensed course for high school and journalism teachers covering theory, history, ethics and writing style.

    Credits 3
  
  • JOUR 261 - Introduction to Integrated Marketing Communications


    Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements: public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics.

    Credits 3
    Prerequisites    , admitted to the major.
  
  • JOUR 276 - Design Principles for Advertising/Publications


    Introduction to the visual aspects and basic types of print communication including advertising, periodicals, collateral material, direct mail, point of purchase, promotion, and merchandising.

    Credits 3
    Prerequisites  ,  ,  , admission to the major.
    Notes Same as  .
  
  • JOUR 305 - Media Ethics


    Case study-based examination of ethical theory in communication.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 310 - Advanced Reporting


    Advanced training and practice in gathering and writing news; also exercises in feature writing.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 313 - Photo Journalism


    Designed for students interested in learning the techniques of the photojournalist. Emphasis on the operation of the camera, associated camera techniques, and procedures for covering a news or feature photo assignment.

    Credits 3
    Prerequisites  .
  
  • JOUR 325 - Electronic Media Production II


    Covers advanced electronic production for video and internet delivery platforms, utilizing professional-grade resources to create cross-platform journalistic narratives.

    Credits 3
    Prerequisites Admitted to the major,  .
  
  • JOUR 332 - Media Planning and Buying


    Study and implement print, broadcast, online and outdoor media planning and buying methodologies. Investigate the relationship between the business and its advertising needs. Learn and apply value-added techniques to increase effectiveness of the media plan and the buy plan.

    Credits 3
    Prerequisites  , admitted to the major, junior or senior standing.
  
  • JOUR 333 - Introduction to Interactive Media Design


    Background, analysis, design, and production techniques relevant to interactive media, primarily focusing on the web but appropriate for other emerging media.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 362 - Writing for Public Relations


    Introduction to various publicity-creating techniques, including practical experience in writing and producing publicity releases for the mass media.

    Credits 3
    Prerequisites  , admitted to the major, junior or senior standing.
  
  • JOUR 374 - Advertising Copywriting


    Covers visual and conceptual aspects of advertising copywriting for both print and electronic media. Provides background and foundation blocks in the area of copywriting.

    Credits 3
    Prerequisites  , admitted to the major, junior or senior standing,
  
  • JOUR 380 - Women and Media


    (Same as WMST 380.) Exploration of the role of women within the media and the treatment of women by the media.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 401 - The First Amendment and Society


    Examination of the evolution and contemporary impact of laws relating to communication.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 408 - Media Criticism


    Critical study of the rhetorical dimensions of newspapers, magazines, books, television, and motion pictures.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 411 - News Editing


    Study and practice of news editing.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
    Lab/Lecture/Studio Hours Discussions and laboratory.
  
  • JOUR 413 - History of Journalism


    History of American mass media from antecedents in medieval Europe to the present.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 420 - Visual Literacy


    Analysis of graphics, film, television, and computer images. Theoretical, critical, and practical application. Hands-on experience emphasized with a lot of pictorial examples viewed and discussed in class.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 424 - Electronic News Practicum


    Production of a student-run, five days per week, newscast for dissemination on both cable television and World Wide Web platforms. Offers extended credits and is the capstone course in this area of the major.

    Credits 5
    Prerequisites  ,  , junior or senior standing.
    May be repeated to a maximum of twelve credits.
  
  • JOUR 433 - IMC Competition


    Join advertising, public relations and marketing students to prepare an integrated marketing communication plan for a national or international client. Compete with other top schools in the American Advertising Federation’s National Student Advertising Competition (NSAC).

    Credits 3
    May be repeated to a maximum of nine credits.
  
  • JOUR 435 - Mass Communication Research Methods


    Survey of empirical research methods in communication including laboratory, field, and survey methods and their applications.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 439 - Broadcast Practicum


    Focus on practical experiences in broadcast or production organizations, with emphasis on both in-studio and portable applications.

    Credits 3
    Prerequisites   , admitted to the major, junior or senior standing and consent of instructor.
    May be repeated to a maximum of six credits.
  
  • JOUR 444 - Advanced Interactive Media Design


    Hands-on advanced experience in interactive media design, primarily focusing on collaborative production of web resources, evaluation techniques, multimedia content, and maintenance of best practices awareness.

    Credits 3
    Prerequisites  , admitted to the major, junior or senior standing.
  
  • JOUR 445 - Forms of Journalistic Writing


    Semester-long concentration on one of the various specialized forms of journalistic inquiry and subsequent writing and reporting. Topics and specializations will change from semester to semester,

    Credits 3
    Prerequisites Junior or senior standing.
    May be repeated to a maximum of six credits.
  
  • JOUR 447 - Online Games, Virtual Worlds, and Social Networks


    Utilizing the environment of Second Life, students gain an understanding of virtual environments. Business, journalism, culture, interpersonal relationships, religion, and various other aspects of virtual culture are examined. Meets in-class for the first part of the semester then on-line the rest of the time.

    Credits 3
  
  • JOUR 450 - Media Technologies and Society


    Examination of the evolution of mass communication technologies from the early days of radio to the satellite systems of the present. Impact of computer technology and prospects for the future of mass communication technology also covered.

    Credits 3
    Prerequisites Admitted to the major, junior or senior standing.
  
  • JOUR 461 - Issues in Advertising


    Examination of current issues that affect the advertising industry and society which may include the study of agencies and clients, public relations, direct marketing, promotions, interactive media, the creative process, ethics and emerging trends.

    Credits 3
    Prerequisites     , and one of    ,    or   .
  
  • JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising


    Application of theory and principles to organization problems and opportunities. Examine strategic planning for IMC; advertising, public relations, promotion, direct marketing, and interactive, through the study of case histories. Emphasis on preparation and presentation of basic plan elements for a selected client.

    Credits 3
    Prerequisites    ,   , admission to the major and one of   , or  .
  
  • JOUR 470 - Integrated Marketing Communication Campaigns


    Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.

    Credits 3
    Prerequisites    , admission to the major,    and one of   , or    .
  
  • JOUR 475 - Global Media


    Analysis of media globalization, including economic, media conglomerate, and technological factors. Case studies of selected countries including cultural, political, regulatory, financial, media structure, media content, news, imports and export, and audiences factors.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 484 - Mass Media and Political Communication


    Analysis of historical and contemporary political discourse. Addresses such topics as presidential rhetoric, electoral campaigns, ethics in political culture, institutional leadership, publics and public opinion, mediated political speech, legislative debates, political socialization.

    Credits 3
    Prerequisites Junior or senior standing.
  
  • JOUR 485 - Mass Media and Society


    In-depth look at the functions of the press in gathering and disseminating knowledge, news and entertainment; specific attention paid to the role of the press in shaping public opinion and influencing public action.

    Credits 3
    Prerequisites Junior or senior standing.
 

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