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Apr 26, 2024
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2014-2015 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
Courses - Lee Business School
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Lee Business School
FIN 718 - Financial Derivatives
Credits 3
Introduces basic financial derivatives such as options, futures and swaps. Focuses on how to use them as hedging and speculative tools in various contexts and also as fundamental building blocks to engineer new products. Highlights techniques for the valuation of the derivatives with an emphasis on the basic principles.
Prerequisites
or .
IB 787 - International Seminar
Credits 3
A field study that exposes students to the competitve environment of an international business in the EU, Asia, South America or other emerging markets. Students will visit selected organizations, operating outside the USA, to learn first-hand the businesses’ processes and experience the socio-cultural elements of the selected country.
Formerly
MGT 787
Prerequisites
12 hours of graduate course study or consent of the MIB department.
MKT 711 - Strategic Marketing Management
Credits 3
Development of effective strategic marketing analysis, planning, implementation, and control skills. Emphasis on market appraisal, industry structure, competitive advantage, product management, distribution strategy, promotion management, market segmentation, positioning strategies, and strategic marketing program decision making. Stresses case analysis and the solution of strategic marketing problems.
Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.
MKT 720 - Customer Satisfaction and Service Quality Measurement
Credits 3
Design, analysis, interpretation, and communication of measurement and multivariate techniques to assess customer satisfaction, service quality and related marketing issues. Includes scaling, sampling, data collection, reliability, and validity.
Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.
MKT 737 - New Service and Product Development
Credits 3
New service and product development process. Evaluation of potential markets. Identification design, and development of new services and products consistent with customer needs. Idea generation, concept testing, test marketing and commercialization discussed.
Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.
MKT 757 - Strategic Database Marketing
Credits 3
Theory and practice of use of databases to enhance marketing programs and build customer relationships. Topics include: one on one marketing, relationship building strategies, customer cloning, RFM, calculating lifetime value of customers, modeling tools and processes, customization of offers and retention strategies.
Prerequisites
Completion of the MBA core or consent of the Director of MBA Programs.
MKT 777 - Services Marketing
Credits 3
Marketing problems and strategies specific to service industries. Differences in the marketing of intangibles and services. Emphasis on services in general, rather than any particular industry. Concepts applied to such service of the art information for marketing in today’s changing environment. Key topics include: competitive advantage, segmentation, relationship development, and competitive positioning.
Prerequisites
Completion of the MBA core curriculum or consent of the Director of MBA Programs.
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