Apr 19, 2024  
2010-2012 Undergraduate Catalog 
    
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MKT 456 - International Marketing

Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses.

Credits 3
Prerequisites Admission to a business major/junior standing*, and MKT 301.