| |
May 20, 2024
|
|
|
|
|
2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
|
MKT 456 - International Marketing
Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational business.
Credits 3
Prerequisites Lee Business School major or Marketing minor or International Business and a minimum of C grade in MKT 301 .
Notes Crosslisted with IB 456
|
|