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May 31, 2024
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2016-2017 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 425 - Global Consumer Behavior
The formulation of effective marketing strategies must begin with an understanding of consumers’ preferences and needs. In this course, students examine global market segments and how to reach them. Understanding of the consumer buying process as well as psychological and sociological variables across countries is the focus of the course.
Credits 3
Prerequisites Lee Business School major or Marketing minor or International Business minor; and MKT 301 with a grade of C or higher.
Notes Same as IB 425 .
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